Post MacWorld Thoughts
As a long time Apple fan, and Mac user, I feel pretty close to the company. I really like to see them do well, since I was such an advocate during what was maybe their worst times. But I can’t help but feel oddly let down after this MacWorld keynote. I don’t think it was the lack of an, “and one more thing”. The MacBook Air seems like a REALLY solid product, and very drool worthy. I mean, if it’s one thing Apple can do, it’s the ability to bring sex appeal to hardware. So it’s no surprise , I suppose. And maybe that’s why I feel oddly… let down. Maybe I’ve come to expect too much, and I no longer worry if my favourite computer company will continue to make products I can feel passionate about. They’re pretty much set with their giant piggy bank, and a generation of people who call MP3 players, simply “iPods”.
So alas, the underdog is maybe no longer the underdog. And, maybe his Steveness and the all powerful reality distortion field will finally be brought down. Why? All of the sudden there are journalists from the PC world, and practically everywhere else who finally care to cover Apple events. And here’s where the problem lies. Not all of their last names are Pogue, and not all of them are from Mac magazines, and rumor sites.
One thing I will say though, is that I no longer feel the need to defend Apple, or its products. That says a lot in itself I think of how far Apple has come. They aren’t the underdog anymore, and great things are expected of them. When they don’t deliver, maybe there are the handful of the old faithful who still care enough to bitch about it. But, so long as they make the products others fail to deliver (ie. MacBook Air), I know I’ll continue to cheer on every success.